Projoe photography

INSTAGRAM and FACEBOOK AR effects.

Filters are a fun way to build up an audience, drive organic engagement and increase brand exposure.

We have designed over 40+ interactive filters which have so far made over 2 Billion impressions.

Impact - Reach millions of people by creating fun, shareable content. Perfect for generating brand awareness.

Engagement - AR filters track your face or the world around you, it means the level of engagement can reach a whole new level.

Fun - Create an experience that invites your audience to play with your brand, instead of making them sit through an ad.

My AR Portfolio 

to see more examples of my personal projects.

Featured Client Portfolio 

to see examples of my current client work.

Get in touch 

to talk about design and publishing high-converting Augmented Reality experiences to showcase your business/brand to support any marketing campaign.

AR FILTER EXAMPLES

The London Quiz

A quiz filter that allows the user to attempt to guess the right answers to 5 random questions about London.


  • The user leans their head left or right to choose the answer.
  • A score is revealed at the end but this can be a special discount code, a secret message or whatever the client wants.
  • Game audio is integrated to add some realism and ambiance to the game

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Quiz Game - https://www.instagram.com/ar/698635887706526/

Makeup AR kit

Add Makeup elements like 3D lashes and general makeup techniques for any user

Makeup details that are currently possible in AR


  • Freckles
  • 3D Eyelashes
  • Face Mask Deformation (smaller nose, fuller lips, bigger eyes
  • Eyeliner and Eyeshadow
  • Teeth and Eye whitening
  • Hair colour change
  • Lip Tint, Nose and Cheek Highlight, Contour, Blush, and Inner Eye Corner Glitter

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Makeup starter kit - https://bit.ly/34njgQk

Catch 'em all game

A fun little instagram filter game where the user leans their head left or right in order to catch the falling items in the floating basket below.

Game highlights...


  • Added game sound design to add realism and general ambiance
  • Built from scratch completely from nodes and patches
  • The Christmas tree, candy cane and gingerbread person contribute to 1 point. You LOOSE a life if you don't collect one of these items
  • The star element decreases the score if you bump into it, the screen flashes red and audio also plays to indicate the collision.
  • The heart element becomes an option (appears randomly) when you loose 1 or more lives/hearts. The screen flashes a rainbow effect and audio plays to indicate you got it.
  • Both of these elements do not reduce the health bar

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Catch 'em all game - https://www.instagram.com/ar/899784967533392/

3D Birthday Cake

Designed to add an extra level of interactive fun to whoever is celebrating their birthday.

Filter highlights...


  • The candle and cake textures/colours are customizable.
  • Press the record button to "arm" the filter, this will then allow the user to blow out the candle.
  • A surprise (a lady emerges from the cake dancing but also has the users face embeded) happens when the candle is blown out.
  • We custom modelled and rigged the Dancer to pop out the cake and dance in a particular way to add a surprise element.
  • Confetti and music add to the ambiance of the experience.

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Happy Birthday - https://www.instagram.com/ar/508949363842953/

Custom LUTs - INFRA

This filter was developed to provide the user the ability to change the way they see nature and the things around them by switching everyday colours and introducing a whole new way of seeing nature and the surrounding environment.

It essentially changes the hue of the colour green into a range of interesting colours while maintaining skintones and highlights.

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Infra - https://www.instagram.com/ar/325120041811873/

4th of July

Developed to tie in with the annual 4th of July celebrations for all those Americans around the world.

  • Blow at the screen or blow a kiss and the pinwheels will start to spin.

▼ Scan QR code to TEST ▼
4thjuly - https://www.instagram.com/ar/555407375472538/

Microphone

A fun little microphone filter for anyone who wants to talk, sing or apply a robot voice to thier message

3 options are available to the user.


  • normal voice
  • singing voice
  • robot voice

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
Microphone - https://www.instagram.com/ar/261659288646519/

London Roadtrip

Cruise around various london landmarks using this filter.


  • Lean your head left or right to steer the mini.
  • Tap on the screen to change the background.

Try the filter by clicking the button below or scanning the QR code with your phone's camera.

▼ Scan QR code to TEST ▼
London Car - https://www.instagram.com/ar/692666501613424/

Using Format